Bankruptcy And Debts

Legacy.com Chooses SageMetrics for Reporting on its 170 Newspaper Affiliates Nationwide

SageAnalysts Multi-Dimensional Reporting the Perfect Fit for Affiliate Business Model

North Hollywood, CA August 31, 2004 SageMetrics(TM) Corporation, a leading provider of web analytics and behavioral targeting solutions, today announced that Legacy.com, the nations leading provider of online obituary solutions for the newspaper industry, has chosen SageAnalyst for reporting on its entire network of affiliates, consisting of 170 newspapers nationwide. Legacy.com will use SageAnalyst to monitor all aspects of site traffic and activity on hosted obituary pages for each of its individual newspaper affiliates, which in total, equates to almost 50 million page views and 2.5 million unique visitors per month. Legacy.com replaced its existing solution with SageAnalyst because its multi-dimensional reporting capabilities allowed more sophisticated reporting and easier dissemination of data to the individual newspaper affiliates.

Our previous system wasnt flexible and required an enormous amount of work to deliver adequate reporting, said John Bikus, Chief Marketing and Sales Officer, Legacy.com. Our hierarchy of sites is so complex, we were forced to manually run reports for each affiliate and deliver them once a month, which was very limiting from a data standpoint. Because SageAnalyst segments data easily, not only is information delivered immediately, our customers are empowered with individual log-ins, which gives them access to their data 24x7. In terms of resource requirements, its a different world.

SageAnalyst is a hosted web analytics solution for large, complex sites, delivering powerful real-time intelligence about visitors, site navigation, online processes, content and product affinity, purchasing patterns, campaign effectiveness and much more, empowering business managers to make smart decisions that optimize their online marketing initiatives.

In the three months that Legacy.com has been using SageAnalyst, manual reporting time has virtually been eliminated, and its associated cost significantly reduced. Legacy.com can view the data in aggregate, or can cross-section it limitless ways, for much superior insight into website performance. And the affiliate newspapers are appreciative of their 24x7 access to information that can drive strategic advertising and content decisions, further increasing their satisfaction with Legacy.coms service.

Every affiliate Ive spoken with appreciates the immediacy of the data, likes the interface, and has really enjoyed the ability to review their data day to day, said Greg Trahan, Product Manager, Legacy.com. SageMetrics represents an enormous improvement over our previous approach in so many ways, and our affiliates have only good things to say about the conversion.

Legacy.com is a perfect example of SageAnalysts multi-dimensional capabilities at work, said Patrick Daniel, COO, SageMetrics. Our channel structure unique to the industry enables easy segmentation and dissemination of data, which is ideal for a business model that demands reporting to multiple affiliates. Were pleased weve resolved their reporting dilemma.

About Legacy.com
Described by CBSMarketWatch as the granddaddy of online obituary companies, Legacy.com powers obituary sections for more than 170 U.S. newspapers, providing monitored guest books, archive services, and other features. In addition, the Evanston, Ill.-based company hosts newspaper-branded sites in other categories, including pet classifieds and celebrations. Investors include Tribune Company.

About SageMetrics Corporation
SageMetrics Corporation is a leading outsourced web analytics and behavioral targeting solutions provider that integrates online and offline data from all points of customer or partner contact. SageAnalyst and SageAssist SageMetrics' web analytics solutions provide customizable services and tools for data collection, mining, analysis and reporting. SageAMP, an advanced behavioral targeting platform, is a closed-loop solution that creates user profiles and proactively delivers content, ads and email to specific audience segments. SageMetrics was founded in 1997 with world headquarters in North Hollywood, California, and European headquarters in London, England. For more information, visit the company Web site at www.sagemetrics.com or call 818-505-6409.

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